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Soft Soap Body Wash
Soft Soap wanted to introduce its Body Wash product to
the inngoer demographic by means of a stand-alone sampling program in bed
& breakfasts and country inns nationwide.
Promotion Elements
- Soft Soap distributed single packet samples of Soft
Soap Body Wash to approximately 800 inns nationwide.
- Innkeepers distributed the samples by placing them in
bathrooms or amenity kits upon guest arrival. Samples were replenished
each time a new guest checked in during a four-month period.
Result
Soft Soap successfully raised awareness of its Body Wash
product, resulting in numerous positive comments and conversion by
innkeepers and guests. For a partial list of comments, see our comments
section.
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